IDC - Independent Distribution Collective


IDC Promo is a service that creates a customized full-scale marketing campaign to increase awareness and demand for independent music releases. By assembling and managing a team of music industry professionals that will work together to promote a project to every possible outlet simultaneously, IDC allows our clients to better capitalize on their releases through touring and sales.

IDC Promo campaigns may cover the following areas:

Project Management: IDC Promo campaigns utilize music industry professional contractors, each of whom brings their own expertise and established credibility to every project. IDC will provide a Project Manager who facilitates communication between these contractors and the client using cutting edge project management software, and who will ensure that all aspects of the campaign are executed according the client's wishes.

PR/Media: The cornerstone of any campaign is publicity and media marketing. IDC's PR contractors build cost-effective, targeted campaigns that generate tangible results. PR/Media marketing includes the creation and distribution of an initial press release to thousands of worldwide media outlets, assembly and delivery of 100-150 customized promotional packages with personalized follow up, and detailed reporting on media activities throughout the course of the campaign.

Physical Retail: IDC has a robust Physical Distribution channel that provides CDs and DVDs to thousands of retailers worldwide. Long standing relationships with store buyers help with scheduling in-store appearances and performances, end-cap displays, listening stations, and stock checks. Any IDC Promo campaign successes are communicated directly to retailers in target regions.

Digital Retail: Targeted Business-to-Business marketing of your release to all of the 400+ services IDC currently distributes to. This includes development of a project's digital assets including discovery sites, direct-to-fan retail sites, and online sales channels. Recent successes for IDC Digital Distribution include multiple Front-page and Genre-page featured placements the week of release on iTunes, BeatPort, GooglePlay, and more.

Web/Social Media Marketing: This state of the art service begins with an assessment of a client's current online presence, as well as setup and enhancement of various profile pages and Search Engine Optimization (SEO). An intensive social media campaign will be organized around the creation of a content strategy, with various scheduled postings throughout the campaign.

Radio: Delivery of 150-200 promotional packages to a variety of radio formats including Commercial, College, Triple A, and Community specialty programs, with personalized follow up and detailed reporting on radio play during the course of the campaign.

Pricing: Every aspect of an IDC Promo campaign is tailored specifically to each client’s needs and budget, and can be targeted around Single, EP, and Full-Length releases, as well as general label brand building. Please understand campaigns are based on hiring music industry professionals to work for various lengths of time, which can affect pricing.

For more information about IDC Promo campaigns or to discuss the marketing needs of your release, please call (415) 292-7007.

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No Mercy is a combination of new songs with remixed and completely recorded previous releases. While in the process of writing songs for her new No Mercy release, Karney began revisiting earlier material and started to hear some things differently.[MORE]