IDC PROMO
Please feel free to send us any information about your project or releases via our IDC REQUEST FOR INFORMATION (RFI) FORM. Upon completion, a detailed marketing proposal with specific pricing can be created for your project.
Customized Marketing Campaigns with Distribution for Independent Releases and Projects
IDC is a marketing and distribution company based in San Francisco that can help to manage and market your music career on a release-by-release basis. IDC Promo is a fully customized service that creates cost-effective marketing campaigns which, together with IDC’s wide-reaching digital and physical distribution channel, help guide a project through every phase of release.
IDC maintains long-standing business relationships with an assortment of retailers, publicists, radio promoters, social media experts, graphic designers, videographers and editors, and various other industry professionals that could be assembled for an IDC Promo campaign.
Please feel free to send us any information about your project or releases via our IDC REQUEST FOR INFORMATION (RFI) FORM.
Pricing is customized to every campaign and depends on the size of the IDC team, the number of months contracted, and the scope of the overall project. A minimum budget of around $1,500 is required to engage a Project Manager and team for a campaign effort. Many IDC Promo campaigns run for 2-3 months in the range of $3K-$6K. Please note that this would not include additional costs such as recording, post-production, manufacturing of CDs, promo goods, and certain postage expenses.
IDC encourages PR and social media marketing as a standard part of any campaign effort, along with digital distribution and often physical distribution (CDs still have value and greatly assist with marketing of a release). Other components IDC might include could be radio, streaming playlist promotion, music video marketing, virtual event performances, and more depending on the project.
These efforts are all scalable, and at the very least include music distribution, development of bio and press release text, and digital delivery of a press release to hundreds of targeted media outlets worldwide to increase SEO and generate initial interest in the release (with CDs, actual packages could also be sent to media outlets around the world).
IDC Promo campaigns can be targeted around music releases (single, EP, and full-length), as well as other products and general brand building. IDC Virtual Events is an extension of these services that produces filmed events to be streamed online, guiding a project through every phase of the production including overall strategy, scheduling, filming, marketing, and broadcasting.
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IDC Promo campaigns may cover the following areas:
Project Management: IDC provides a Project Manager that will strategize a campaign to yield tangible results for an agreed-upon budget. The Project Manager guides the project from start to finish, facilitates communication with the IDC team, and ensures that all aspects of the campaign are executed according to the client’s wishes using cutting-edge project management software. IDC maintains long-standing business relationships with an assortment of Retailers, Publicists, Radio promoters, Social Media experts, Graphic Designers, and various other industry professionals that can be hired to work on the campaign.
PR: The cornerstone of any campaign is publicity and media marketing. IDC’s relationships with professional publicists build cost-effective, targeted campaigns that generate tangible results. This may include the creation of an initial press release with distribution to thousands of worldwide media outlets, assembly and delivery of customized promotional packages with personalized follow up, and detailed reporting on media activities throughout the course of the campaign.
Social Media / Online Marketing: This state-of-the-art service delivers an integrated social media campaign organized around the creation of a Content Strategy, with various scheduled postings implemented throughout the campaign. This results in the enhancement of SEO (Search Engine Optimization) for overall web presence and various social media pages.
Digital Retail: Administration of digital distribution and sales, and targeted business-to-business marketing of the release to 400+ services. There may also be development of a project's digital assets, including discovery sites, direct-to-fan retail sites, and online sales channels. Recent successes for IDC Digital Distribution include multiple front-page and genre-page featured placements the week of release on iTunes and more.
Physical Retail: IDC has a robust physical distribution channel that provides CDs, Vinyl, DVDs, and other products to thousands of retailers worldwide. Long standing relationships with store buyers help with scheduling in-store appearances and performances, endcap displays, listening stations, and stock checks. Any IDC Promo campaign successes are communicated directly to retailers in target regions.
Streaming Playlist Promotion: Promotion of a single to curators for all the major platforms (Spotify, Apple Music, Deezer, Amazon and others) including playlists, curators, and major blogs with notable playlists.
Radio: Delivery of promotional packages to a variety of radio formats including commercial, college, Triple A, and community specialty programs, with personalized follow up and detailed reporting on radio play throughout the campaign.
IDC Virtual Events: IDCVE is an extension of the IDC Promo service that produces filmed events to be streamed online, guiding a project through every phase of production including overall strategy, scheduling, filming, marketing, and broadcasting.
Please feel free to send us any information about your project or releases via our IDC REQUEST FOR INFORMATION (RFI) FORM. Upon completion, a detailed marketing proposal with specific pricing can be created for your project.
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A Brief Guide to Label and IDC Project Responsibilities:
A Record Label is a brand or trademark associated with the production and marketing of music recordings and videos. It is the job of the Label to coordinate production, manufacturing, distribution, marketing, copyright enforcement, and artist development and management for their artists. IDC helps Labels to achieve these ends through an assortment of services that may be included in an IDC Promo campaign, including:
IDC Responsibilities:
-Develop initial strategy and provide consultation on all aspects of IDC Promo campaigns
-Manage IDC contractors (publicists, radio promoters, etc.)
-Facilitate communication amongst contractors and clients regarding all campaign developments
-Administer releases through IDC’s digital and physical distribution channels
-Create retail one-sheets for marketing to stores or digital services
-Solicit release to all retail accounts for as long as the release is active in IDC’s catalog
-Deliver digital audio and assets to content aggregator, and provide delivery reports
-Market client/release through phone calls, email blasts, web promotion, industry events, and placement of soft goods in retail and at other high visibility events
-Administer sales amongst all IDC accounts, including inventory storage, S&H, billing, and collections
-Solicit client’s material to music supervisors for possible licensing placements
-Provide detailed reports of sales, online promotion, and publicity
Standard Label Responsibilities:
The Label maintains responsibility for the following:
-Production and manufacturing of all product
-Acquire appropriate copyrights, publishing, and all other related paperwork filings
-Create bio and marketing text (may be further developed by IDC)
-Creation of Soft Goods (flyers, stickers) including design, production, and delivery to IDC
-Label/artist website development and design (may be further developed by IDC)
-Book record release and tour performances (IDC may be able to confirm certain retail in-store performances)
-Contracting advertising and creation of display ads
-Delivery of all requested release assets and retail-ready product to IDC
-Maintain/interact with all social networking sites before, during, and after the campaign
-Maintain and account all direct-to-fan or non-IDC retail sales (gigs, website, direct consignment retail relationships, etc.)
-Maintain and account all IDC Label earnings and payments to their respective artists/producers/etc.
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Please feel free to send us any information about your project or releases via our IDC REQUEST FOR INFORMATION (RFI) FORM. Upon completion, a detailed marketing proposal with specific pricing can be created for your project.