IDC Promo - Full-Scale Customized Marketing Campaigns for Independent Releases and Projects
IDC Promo is a service that creates a customized full-scale marketing campaign to increase awareness and demand for independent releases. IDC assembles and manages a hand-picked Team that works together to promote a project to every possible outlet simultaneously, while also guiding the product to market and ensuring the release is widely available through Digital and Physical retail outlets.
Pricing: IDC Promo was built to be a flexible service and every campaign is specifically customized to each project. They can be targeted around music releases (Single, EP, and Full-Length), as well as other Products and General Brand Building. Campaigns are based on hiring a Team of industry professionals to work for various lengths of time, which affects pricing.
Upon completion of the IDC REQUEST FOR INFORMATION (RFI) FORM, a detailed marketing proposal with specific pricing can be created for your project.
IDC Promo campaigns may cover the following areas:
Project Management: IDC provides a Project Manager that will strategize a campaign to yield tangible results for an agreed upon budget. The Project Manager guides the project from start to finish, facilitates communication with the Team, and ensures that all aspects of the campaign are executed according to the client's wishes using cutting edge project management software. IDC maintains long-standing business relationships with an assortment of Retailers, Publicists, Radio promoters, Web Design & Social Media experts, Graphic Designers, and various other industry professionals that can be hired to work on the campaign.
PR: The cornerstone of any campaign is publicity and media marketing. IDC's PR Team can build cost-effective, targeted campaigns that generate tangible results. This may include the creation of an initial press release with distribution to thousands of worldwide media outlets, assembly and delivery of 100-150 customized promotional packages with personalized follow up, and detailed reporting on media activities throughout the course of the campaign.
Web and Social Media Marketing: This state of the art service begins with an assessment of a client's current online presence, as well as setup and enhancement of SEO (Search Engine Optimization) and various profile pages. An intensive social media campaign will be organized around the creation of a Content Strategy, which will implement various scheduled postings throughout the campaign.
Digital Retail: Administration of Digital distribution and sales, as well as targeted Business-to-Business marketing of the release to the 400+ services IDC currently distributes to. There may also be development of a project's digital assets, including discovery sites, direct-to-fan retail sites, and online sales channels. Recent successes for IDC Digital Distribution include multiple Front-page and Genre-page featured placements the week of release on iTunes, GooglePlay, and more.
Physical Retail: IDC has a robust Physical Distribution channel that provides CDs, Vinyl, DVDs, and other products to thousands of retailers worldwide. Long standing relationships with store buyers help with scheduling in-store appearances and performances, end-cap displays, listening stations, and stock checks. Any IDC Promo campaign successes are communicated directly to retailers in target regions.
Radio: Delivery of 150-200 promotional packages to a variety of radio formats including Commercial, College, Triple A, and Community specialty programs, with personalized follow up and detailed reporting on radio play throughout the campaign.
For more information about IDC Promo campaigns or to discuss the marketing needs of your release, please call (415) 292-7007.